Pioneer
Brief
Pioneer is on a mission to revolutionize the world of physical therapy. They were looking to better communicate with the outdoor community and make an impact. To help with this, Typo was brought in to assist with crafting new messaging and identity as Pioneer looked to expand their presence on the trails. The Pioneer team spends most of their time in a mobile van, meeting and supporting outdoor enthusiasts. Keep an eye out for the Pioneer Wagon!
Services
Brand Identity
Brand Strategy
Contributors
Keghan Crossland
Building a Trail Community
Whether it is hiking, skiing, mountain biking, or trail building Pioneers new direction looks to encompass them all. In the beginning a lot of design ideas, and inspiration was drawn from multiple mountain bike brands, hiking shoes, and trail navigation. The result was a visual language built on the idea of using trail markers, as a guide for patients to see their progression forward.
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Photography
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