Pioneer
Brief
Pioneer is on a mission to shake the world of physical therapy for the better. Pioneer were looking to communicate better with the outdoor community, and make an impact. Looking ahead at where the brand was moving, Typo was brought in to help with crafting new messaging, and identity as Pioneer looked to take the trails even more. The team at Pioneer spends most of there time in a mobile van meeting and supporting outdoor enthusiast on the trails. Look out for the Pioneer Wagon!
Services
Brand Identity
Brand Strategy
Contributors
Keghan Crossland
Building a Trail Community
Whether it is hiking, skiing, mountain biking, or trail building Pioneers new direction looks to encompass them all. In the beginning a lot of design ideas, and inspiration was drawn from multiple mountain bike brands, hiking shoes, and trail navigation. The result was a visual language built on the idea of using trail markers, as a guide for patients to see their progression forward.
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Photography
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