Lemon City Collective
Vibrant Art Deco neighborhoods and Miami beaches are home to Lemon City. Owner Brittany Aquart collaborated with the Typo team to bring a new identity and voice to the practice, which focuses primarily on child development and physical therapy but is quickly evolving to add additional services. The vision is to turn Lemon City into a collective in the local community, offering much more than a standard practice. Typo's challenge was to craft a brand for parents while keeping the kids as the main focus. The team also kept in mind that soon Lemon City will become a collective hub for the community. The result was an identity that combined Art Deco with the diverse cultural neighborhood. Bright yellows and blues were paired with distinct shapes to draw attention to details. The final result was a joyful and bright visual system to carry out Lemon City's direction.