Anker EverFrost Cooler
When planning to launch the EverFrost battery-powered cooler, Anker decided to use Kickstarter's social reach to build excitement for the product. Anker partnered with Thread to create the cornerstone film and lifestyle photography for the Kickstarter campaign and product launch. The team headed to Southern California to capture the irreplaceable feeling of getting out into nature with friends. The campaign was a success, reaching $1 million within 24 hours and spending multiple days on Kickstarter's Trending page. As the producer of the project, my role involved defining and leading the art direction both on and off set for our teams. This included collaborating with the creative team to develop the overall look and feel of the project, providing guidance on talent and locations, and ensuring that the final product aligned with the vision we had set out to achieve. While on location, I also captured behind-the-scenes footage and curated scenes, which helped us to showcase the making of the project and build buzz around its release.